Murder on the Sea exists to offer an immersive, in-person experience in the form of an unforgettable escape from the world of digital distractions, where guests can immerse themselves in a thrilling and historic murder mystery adventure aboard a cruise. Transporting adults into a world of intrigue, suspense, and luxury by blending the excitement of solving a crime with the rich storytelling of a bygone era. This multifaceted project features branding, graphic, advertising, and interactive design elements connected by a designed logo, color palette, collection of brand typefaces, and unifying brand imagery. Hospitality graphics including hallway signage, keycards, and room amenities reflect the eerie, yet playful feeling of the mystery cruise experience. A 360 advertising campaign utilizes a poster series, billboard, subway interior, and direct mail piece to invite viewers to purchase tickets for a Murder on the Sea cruise adventure. Lastly, an interactive map kiosk of the ship and responsive cruise line website provide an excellent user experience for guests looking to learn more about the company and its luxury cruise ships.