Getting engaged is often one of the most exciting steps in a couple’s journey, but what comes next. Welcome to Bluebells, a wedding planning web app that provides everything newly engaged individuals need to create and celebrate their perfect big day. The web app features customizable filters to discover, connect with, and book high quality vendors and venues, while bringing order to the chaos of wedding planning with a helpful and interactive event planning dashboard. The accompanying Bluebells tablet app stores wedding contacts, includes an easy-to-use calendar for important dates and tasks, and allows for a place to collect wedding thoughts and photo memories. Self-generated personas and multiple rounds of user testing ensure a well-thought-out and successful user experience, while use of an elegant, consistent style maintains the branding essence of Bluebells.