While eggs with ketchup is a popular breakfast dish for children and adults alike, Heinz is hoping to encourage members of Gen Z to up the spice on their morning meal with Jalapeno Tomato Ketchup. The “Make Breakfast a Knockout” campaign features a carnival pop-up game where passersby can enjoy a classic round Milk Bottle Knockdown featuring ketchup bottles, tomato throwing balls, and the chance to take home a jalapeno plush. The pop-up event also features a keychain ketchup giveaway with an attached store coupon. Alongside the pop-up event, a TikTok video animation was storyboarded and developed to mirror a popular social media trend, while also encouraging viewers to visit the event.