The letter “L” can be a game changing element in many common words. This A’phabet Day Scrabble, is exploring the silly shenanigans that ensue when the letter “L” is removed from the board. As the popularity of online gaming continues to grow in a technology centered world, Scrabble is launching a campaign to encourage people of all ages to enjoy a board game face-to-face. With billboards, social media content, a brand homepage redesign, and a giveaway, Scrabble hopes to remind viewers that fun with friends and family can come from anywhere, whether it's sitting down to play a game or accidentally Watering the Pants.